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Google Analytics Integration

Connect Google Analytics to your Tablein widget to track reservations and better understand how guests interact with your booking process.

Reservation Tracking

When a guest successfully creates a reservation through the widget, Tablein automatically sends the following event to Google Analytics:

reservation_created

You can view this event in your GA4 property under Reports → Engagement → Events.

If you want to use reservations as a conversion:

  1. Open Google Analytics → Admin → Events.
  2. Locate the reservation_created event.
  3. Mark it as a conversion.

Find Your Google Ads AW Code

If you use Google Ads and want to track conversions, you will need your Google Ads Conversion ID (AW code).

Step 1

Open Google Analytics and navigate to:

Admin → Data Collection and Modification → Data Streams

Step 2

Scroll to the Google Tag section and click View tag instructions.

Do not use the Measurement ID shown at the top of the Data Stream page (for example, G-XXXXXXXXXX).

Screenshot 2026-06-03 at 08.34.34 (1)

Step 3

In the installation instructions window:

  1. Select your website platform (for example, WordPress).
  2. Locate Copy your tag ID.
  3. Copy the code beginning with AW-.

Example:

AW-123456789

This is the code required for Google Ads conversion tracking.

Screenshot 2026-06-03 at 08.34.39

Add the Code to Tablein

  1. Open Settings → Marketing Tools → 3rd Party Integrations.
  2. Enable Google Analytics.
  3. Enter a name for the integration.
  4. Paste your Google Analytics or Google Ads tracking code.
  5. Click Save.

If you are using Google Ads conversion tracking, make sure the code starts with AW-.

Disable Tracking

To stop sending data to Google Analytics:

  1. Open Settings → Marketing Tools → 3rd Party Integrations.
  2. Turn off the Google Analytics integration.
  3. Click Save.

After saving, your widget will no longer send tracking data to Google Analytics.

Need Help?

If you have any questions or need assistance with the setup, contact us at support@tablein.com.